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All Spirits Gin New Western Dry Gin – Everything You Need To Know

New Western Dry Gin – Everything You Need To Know

New Western Dry Gin represents a modern twist on traditional gin, emerging in Europe in the early 21st century. This type of gin is characterized by its diverse and dominant botanical flavors, which often overshadow the classic juniper taste that gins are known for. The inception of this style was partly a response to gin’s declining popularity compared to vodka, with producers seeking to renew interest in juniper spirits by offering a broader palette of flavors.

Hendrick’s Gin

New Western Dry Gin represents a contemporary reinterpretation of the timeless classic, skillfully blending the traditional essence of juniper berries with an array of innovative and carefully selected botanicals. This premium spirit distinguishes itself with a vibrant and complex taste profile, offering a modern twist that appeals to both traditional gin enthusiasts and those seeking a fresh experience. With its impeccably smooth finish and versatile character, New Western Dry Gin is the perfect foundation for sophisticated cocktails. It is a revered choice for connoisseurs and mixologists aiming to elevate their craft with a touch of elegance and innovation.

​In the dynamic world of spirits, New Western Dry Gin stands as a testament to timeless truth. This exquisite spirit is not just another gin; it’s a bold reimagining of a classic, a blend of tradition and innovation that promises to take your palate on an unforgettable journey.

What is New Western Dry Gin?

New Western Dry Gin emerges from the heart of tradition, where the robust flavor of juniper berries has long defined the essence of gin. Yet, in the hands of visionary distillers, this traditional foundation becomes a canvas for creativity. Unlike its more traditional counterparts, which often emphasize the piney notes of juniper, New Western Dry Gin seeks a more balanced bouquet. Here, juniper shares the stage with an ensemble of other botanicals – sometimes floral, sometimes citrusy, and other times herbaceous. This melange creates a complex yet accessible taste profile, ensuring that each sip is a discovery of subtle flavors and aromatic delights. Cheers to a journey of flavor, sophistication, and discovery. Welcome to the world of New Western Dry Gin.

History of New Western Dry Gin 

The history of New Western Dry Gin begins in the early 21st century and is part of the broader gin renaissance that sought to reimagine this classic spirit for a new generation of drinkers. Different from traditional gins, which are heavily juniper-forward, New Western Dry Gin features a more balanced botanical profile, where juniper is present but not overwhelmingly dominant.

The inception of the New Western Dry Gin category can be traced back to the launch of Aviation Gin in 2006 by bartender Ryan Magarian and distiller Christian Krogstad. They aimed to create a gin that was juniper-driven rather than juniper-dominated, coining the term “New Western Dry” to describe their product. This approach to gin-making allowed for a wider array of botanicals to shine through, creating a more nuanced and approachable spirit​​.

This style was familiar, as brands like Bombay Sapphire, Hendrick’s, and Tanqueray No. TEN had already begun to explore less juniper-centric flavor profiles. However, Magarian and Krogstad were among the first to formally define this approach as a distinct category within the gin world​​.

The name “New Western Dry” was inspired by the term “New World,” commonly used in the wine industry, to signify a departure from traditional styles without necessarily implying a specific geographical origin. This reimagining of gin was well-received, leading to a proliferation of distillers around the globe adopting the New Western Dry style, experimenting with local and exotic botanicals to create gins with unique flavor profiles​​​​.

Over time, the category has seen a shift towards more generic, flavor-focused designations, moving away from geographically specific terms. This reflects the global nature of the gin renaissance, with distillers in countries not traditionally associated with gin production embracing the New Western Dry style and contributing to its diversity​​.

The popularity of New Western Dry Gin has grown significantly, with many consumers appreciating its approachable flavor profile and versatility in cocktails. This style has played a key role in the resurgence of gin’s popularity, attracting a new audience to the spirit and encouraging innovation among distillers.

Did You Know?

  • Beyond the staple juniper, New Western Dry Gins often feature a wide array of botanicals, including rare and region-specific flora, which contribute to each gin’s unique taste and aroma.
  • Distillers of New Western Dry Gin sometimes employ unconventional distillation techniques or equipment, such as vacuum distillation, to capture more delicate botanical flavors that would be destroyed under standard distillation temperatures.
  • Despite its name, New Western Dry Gin doesn’t denote a geographical origin but a style. Distillers worldwide, from the United States to Japan, have embraced this style, contributing to its global appeal and diversity​.
  • While not traditional for most gins, some New Western Dry Gins undergo a barrel-aging process, borrowing a page from whiskey and wine production to add depth, color, and complexity to the flavor.
  • The botanicals in some New Western Dry Gins are inspired by culinary arts, with distillers incorporating ingredients commonly found in the kitchen or local cuisine, offering a gastronomic twist.
  • Some New Western Dry Gins are the result of collaborations between distillers and botanists, chefs, or even perfumers, aiming to craft a gin that is a true fusion of expertise and creativity.
  • The labels of many New Western Dry Gins are as innovative as the spirit itself, with distilleries often collaborating with artists to create visually stunning bottles that are a feast for the eyes as well as the palate.

How Adaptable is New Western Dry Gin?

New Western Dry Gin is highly adaptable, making it a favorite among bartenders and spirits enthusiasts alike for several reasons:

Broad Appeal

Its balanced botanical profile, where juniper does not dominate, makes New Western Dry Gin approachable to a wider audience. This includes those who might not typically enjoy the strong juniper flavor of traditional gins, thus serving as a bridge for consumers new to gin or those who prefer other spirits like vodka​​.

Cocktail Versatility

The diverse botanicals in New Western Dry Gins provide a rich palette for mixology, allowing bartenders to experiment with a range of flavors and create complex, innovative cocktails. This versatility has contributed to the gin’s popularity in the craft cocktail movement, as it can complement a wide variety of mixers and other ingredients​​.

Global Flavor Profiles

The style’s openness to incorporating local and exotic botanicals means that New Western Dry Gins can reflect a wide range of regional flavors. This adaptability has led to the creation of gins that capture the essence of their place of origin, using ingredients unique to their local environment​​​​.

Culinary Applications

Beyond cocktails, the nuanced flavor profiles of New Western Dry Gins make them suitable for culinary applications, such as infusions, marinades, or even as a key ingredient in desserts. The gin’s botanicals can enhance the flavor complexity of a variety of dishes.

Educational Tool

For educators and enthusiasts, New Western Dry Gin serves as an excellent tool for exploring the wide world of botanicals and their impact on flavor. It offers a practical way to understand how different ingredients can alter the character of spirits, fostering a deeper appreciation for the craft of distillation and gin production​​.

In summary, New Western Dry Gin’s adaptability stems from its balanced botanical profile, which not only broadens its appeal but also enhances its utility in mixology, culinary arts, and educational contexts. Its capacity to integrate a wide array of botanicals allows for endless experimentation and creativity, contributing to the ongoing evolution and popularity of gin as a category.

New Western Dry Gin Regulations

New Western Dry Gin, as a distinct category based on its flavor profile rather than geography or specific production techniques, does not have a unique set of regulations that universally govern its production. Instead, it adheres to the broader legal definitions and standards established for gin in general, which can vary by country. Here’s an overview of how gin is regulated in different regions, which indirectly affects New Western Dry Gin:

United States

The Alcohol and Tobacco Tax and Trade Bureau (TTB) defines gin as a spirit that derives its predominant flavor from juniper berries. It can be produced either by distilling or by mixing neutral spirits with juniper and other botanicals. There are further distinctions for “Distilled Gin” and “Compound Gin,” but no specific mention of New Western Dry Gin. The key requirement is the juniper flavor profile, with gins often bottled at a minimum of 40% ABV (Alcohol By Volume)​​.

European Union

EU regulations also define gin in categories such as “Gin,” “Distilled Gin,” and “London Gin,” with specific rules for each. The predominant flavor must be juniper, and the spirit must have a minimum ABV of 37.5%. The regulations detail how the botanicals can be added and the distillation process, but again, there’s no specific mention of New Western Dry Gin. The focus is on ensuring that juniper is the leading flavor, regardless of the gin’s style​​.

Labeling and Marketing

While not regulations per se, the marketing and labeling of New Western Dry Gin fall under general consumer protection laws that prevent misleading information. This means that while producers can highlight the unique botanical profile of their gin, they cannot misrepresent the product’s characteristics.

In summary, New Western Dry Gin producers must navigate the established legal frameworks for gin in their respective countries. The style’s innovation lies in its approach to flavor balance rather than a departure from legal production standards. As such, while there are no regulations specific to New Western Dry Gin, its production is a creative interpretation of existing gin regulations, focusing on a botanical diversity that distinguishes it from more traditional gin styles.

What are the Ingredients in New Western Dry Gin?

New Western Dry Gin is distinguished by its innovative use of botanicals that go beyond the traditional juniper-centric flavor profile. While juniper remains a foundational ingredient to qualify the spirit as gin, New Western Dry Gin is notable for its diverse and often regionally inspired botanical mix. Here’s an overview of typical ingredients found in New Western Dry Gins, reflecting their broad flavor spectrums:

  • Juniper berries
  • Citrus Peels: Lemon, lime, orange, and grapefruit peels are popular for adding bright, zesty notes.
  • Floral Elements: Lavender, rose petals, elderflower, and hibiscus contribute to delicate floral aromas.
  • Herbs: Rosemary, basil, thyme, and coriander offer herbal freshness and complexity.
  • Spices: Cardamom, cinnamon, black pepper, and nutmeg provide warmth and a spicy kick.
  • Fruits: Berries, cucumber, and apples can add a subtle sweetness or crispness.

Roots: Licorice, orris root, and angelica root are commonly used for their earthy tones and to bind flavors together.

What are the Tools Used to Make New Western Dry Gin?

The production of New Western Dry Gin, like other types of gin, involves a combination of distillation equipment and botanical processing tools. Here are the key tools and equipment commonly used in the gin-making process:

  • Still (Pot, Column) 
  • Botanical Basket or Carter Head
  • Maceration Tanks
  • Measuring Instruments
  • Rotary Evaporators
  • Hydrometer and Thermometer
  • Filtering Equipment
  • Blending Tanks
  • Bottling Line
  • Testing and Quality Control Tools
  • Barrels (Optional)

How is New Western Dry Gin Made?

The production of New Western Dry Gin involves a meticulous process that combines traditional techniques with innovative approaches to flavoring. Here is a step-by-step guide to how New Western Dry Gin is typically made:

Selection of Botanicals

The process begins with the selection of botanicals. Alongside juniper, which is the essential ingredient in all gins, distillers choose a variety of other botanicals, including herbs, spices, flowers, and citrus peels, to create their unique flavor profile.

Preparation of Botanicals

The botanicals may be crushed or chopped to increase their surface area, facilitating the extraction of flavors and oils.

Neutral Spirit

Gin is distilled from a neutral grain spirit. The spirit is essentially a blank canvas that allows the flavors of the botanicals to shine through.

Maceration (Optional)

Some distillers choose to macerate the botanicals in the neutral spirit before distillation. This process involves soaking the botanicals in the spirit for a period, allowing the flavors and oils to infuse.


The spirit, either alone or with the macerated botanicals, is heated in a still. There are two common methods for infusing the spirit with botanical flavors:

  • In-Pot Distillation: The botanicals are added directly to the pot still with the spirit, and the flavors are extracted during distillation.
  • Vapor Infusion: The botanicals are placed in a basket in the path of the vapor. As the vapor passes through the basket, it picks up the flavors of the botanicals.

Collection of Distillate

The alcohol vapor condenses back into liquid form and is collected. The distiller makes cuts to separate the ‘heads’ (initial, less desirable alcohol), the ‘heart’ (the desired portion), and the ‘tails’ (later, less desirable alcohol).


The ‘heart’ is often too strong and must be diluted with water to reach the desired alcohol content. This process must be carefully controlled to preserve the integrity of the flavors.


Some New Western Dry Gins may be rested or allowed to sit for a period after distillation and before bottling. This resting period can help the flavors of the gin to meld and integrate, resulting in a smoother, more cohesive spirit.


Finally, the gin is filtered to remove any particulates and then bottled. The filtering process is gentle to ensure that the delicate botanical flavors are preserved.

The production process of New Western Dry Gin places a strong emphasis on the artful selection and balance of botanicals, using distillation techniques that best express their unique flavors. This approach results in gins with diverse, complex flavor profiles that still respect the gin tradition by including juniper but not allowing it to overpower the other ingredients.

Types of New Western Dry Gin

New Western Dry Gin, with its emphasis on innovation and diversity, doesn’t adhere to a rigid classification system like more traditional gins. However, it can be categorized based on the dominant flavor profiles, production techniques, or the unique botanicals used. Here are some types that you might encounter within the New Western Dry Gin category:

Citrus-Forward Gins

These gins place a heavy emphasis on citrus flavors, using peels and zest from lemons, oranges, grapefruits, or exotic citrus fruits. They are bright, refreshing, and ideal for cocktails that benefit from a zesty touch.

Floral Gins

Floral gins feature botanicals like lavender, rose, elderflower, or chamomile, offering a delicate, aromatic experience. They are often smooth and subtly sweet, appealing to those who enjoy a softer, more aromatic gin.

Herbal Gins

With ingredients like rosemary, thyme, basil, or mint, these gins have a pronounced herbal profile. They are savory and complex, perfect for those who enjoy a gin with depth and earthiness.

Spiced Gins

Incorporating spices such as cardamom, cinnamon, or black pepper, spiced gins are warm and rich. They are ideal for sipping neat or in cocktails that benefit from a bold, spicy kick.

Fruit-Infused Gins

These gins are infused with fruits like berries, apples, or exotic fruits, providing a sweet and often tangy flavor. They are vibrant and make for a colorful and flavorful base in fruit-forward cocktails.

Barrel-Aged Gins

Some New Western Dry Gins are aged in barrels, a process that imparts additional flavors such as vanilla, oak, or caramel from the wood. These gins bridge the gap between gin and whiskey, offering a unique sipping experience.

Local Botanical Gins

Distillers often use botanicals that are native to their region, creating gins that reflect the local terroir. These gins are a testament to the distiller’s heritage and the local flora, offering a taste that’s unique to their geographical origin.

Experimental Gins

This category includes gins that push the boundaries of traditional gin making, whether through the use of unconventional botanicals, innovative distillation techniques, or unique blending processes. They are for the adventurous palate and often come in limited editions.

Buy New Western Dry Gin Online

Aviation Gin

This brand was a pioneer in the New Western Dry Gin movement, focusing on a more balanced botanical profile with less dominance of juniper, often described as a “botanical democracy”​​.

Tanqueray No. Ten

Recognized for its unique taste and quality, Tanqueray No. Ten is a well-known brand that has a softer approach to the juniper flavor, integrating it harmoniously with other botanicals​​​​​​.

Tanqueray No. Ten Gin


Known for its cucumber and rose petal infusion, Hendricks offers a unique twist to the traditional gin recipe, providing a less juniper-forward flavor profile typical of New Western Dry Gins​​.

Hendrick’s Gin

The Botanist

Produced by the Bruichladdich Distillery on the Isle of Islay, The Botanist features 22 hand-foraged local botanicals, making it a complex and floral gin that captures the essence of its remote Scottish location.

The Botanist Islay Dry Gin

George Spirits Botanivore Gin

St. George Spirits’ Botanivore Gin, from California, includes 19 different botanicals, earning its nickname “botanical eater.” The gin is a vibrant mix of citrus, floral, and herbal notes, showcasing the distillery’s craft approach.

St. George Botanivore

Sipsmith V.J.O.P. (Very Junipery Over Proof Gin)

While Sipsmith is known for reviving the craft gin movement in London, its V.J.O.P. takes a juniper-forward approach reminiscent of traditional styles but with a modern twist that includes a high proof and rich botanical intensity.

Sipsmith V.J.O.P. Gin

G’Vine Gin Floraison

G’Vine Floraison Gin is distinguished by its unique and intricate flavor profile, offering a distinctly different experience compared to traditional gins. The base spirit is crafted from Ugni Blanc grapes, commonly used in the production of Cognac, providing a smooth and neutral canvas for the botanicals.

G’Vine Gin Floraison

Monkey 47

Originating from the Black Forest in Germany, Monkey 47 contains a unique blend of 47 botanicals, including local herbs and berries. It’s celebrated for its complexity and depth, with a balanced profile that appeals to a wide range of gin enthusiasts.

Monkey 47 Schwarzwald Dry Gin

Iron Balls Gin

Distinctive for its tropical flavor profile with notes of lemongrass, pineapple, and coconut, Iron Balls Gin, produced in Bangkok, offers a modern and unique take on the New Western Dry Gin style​​.

New Western Dry Gin Cocktails

New Western Dry Gin’s diverse botanical profile makes it an excellent base for a variety of creative and delightful cocktails. Here are five recipe variations that highlight the versatility and unique character of New Western Dry Gin:

Cucumber Rose Gin Spritz


  • New Western Dry Gin
  • Cucumber slices
  • Rose water
  • Simple syrup
  • Lemon juice
  • Soda water

Method: Muddle a few cucumber slices in a shaker. Add gin, a dash of rose water, simple syrup, and lemon juice. Shake well and strain into an ice-filled glass. Top with soda water and garnish with cucumber slices and a rose petal.

Lavender Lemon Gin Fizz


  • New Western Dry Gin
  • Lavender syrup
  • Lemon juice
  • Egg white
  • Club soda

Method: Combine gin, lavender syrup, lemon juice, and egg white in a shaker. Dry shake (no ice) vigorously, then add ice and shake again. Strain into an ice-filled glass and top with club soda. Garnish with a sprig of lavender.

Herbal Gin and Tonic


  • New Western Dry Gin
  • Tonic water
  • A mix of fresh herbs (e.g., rosemary, thyme, basil)

Method: Fill a glass with ice. Pour in the gin and top with tonic water. Gently bruise the herbs to release their aromas and add them to the glass. Stir gently and garnish with a lemon twist.

Spiced Gin Old Fashioned


  • New Western Dry Gin
  • Simple syrup
  • Angostura bitters
  • Orange peel
  • Cinnamon stick

Method: Muddle the orange peel, simple syrup, and bitters in a glass. Fill the glass with ice, add the gin, and stir well. Garnish with a cinnamon stick and an additional orange peel.

Berry Gin Smash


  • New Western Dry Gin
  • Mixed berries (e.g., strawberries, raspberries, blackberries)
  • Mint leaves
  • Simple syrup
  • Lemon juice

Method: Muddle the berries, mint leaves, and simple syrup in a shaker. Add gin and lemon juice. Fill with ice and shake well. Strain into an ice-filled glass and garnish with fresh berries and a mint sprig.

These recipes are just a starting point, and the beauty of New Western Dry Gin lies in its ability to inspire personal twists and variations, encouraging both professional mixologists and home bartenders to experiment and create their signature drinks. Cheers!!



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